In a big announcement yesterday, Virgin Voyages announced a partnership between their brand and JLo. Instead of going the traditional route of having a Godmother for their ships, JLo is coming on as an Investor and Chief Entertainment and Lifestyle Officer.

We sought out to find an inspiring, empowering, and entrepreneurial person who best embodies who we are as a brand — far more than a Godmother, but instead a creator — who dreams boldly and challenges the status quo. So it was only fitting that we partner with international superstar, Jennifer Lopez. And we couldn’t be more thrilled to have her on board.

As part of their offerings, JLo Beauty will now also be part of their onboard offerings. JLo Beauty features a line of beauty products that include facial cleansers, moisturizers, Serums, eye creams etc., where their tagline is “Beauty has no expiration date®”.

On Twitter, JLo tweeted the following:

More details are yet to come. Virgin Voyages will be making another update about this collaboration next week so I will share with you the details as they come in.

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